Watches and Wonders Geneva, which was overshadowed by the corona virus measures last year, is gearing up for in 2022. This year, unlike previous years, the event is expected to be held both on digital platforms and in a physical environment. The launch, which will be held at Palexpo Exhibition and Trade Center, will also be able to publish their products on www.watchesandwonders.com The event, which will start on March 30 , will last 7 days in total. At this grand launch, where approximately 40 jewelry and watch companies will come together for the first time on the same platform, new season products will also be showcased.
Launched on digital platforms in the last two years, will be held in a physical environment this year, showcase excites both the participants and the companies. Continuing its activities with the slogan of "Being more than a fair", Watches and Wonders plans to bring together the most important companies of the industry. It is among the rumors that big companies such as Panerai, Cartier, IWC Schaffhausen will find a place for themselves in this area.
Watches and Wonders, which will be held in a hybrid and flexible hall aims to showcase models designed by approximately fifteen different craftsmen. It is expected that a hybrid system model will be organized for visitors to benefit from this experience in digital environments and to maintain their admiration by contacting the products in the physical environment.
Of course, as Entropia, we will take our place in this fair. As the representative of the important brands in the launch, we are very excited to take part in there. A hybrid system model is expected to be organized so that visitors can benefit from this experience both in digital and physical environments.