Founded in Florence in 1860 as a workshop, shop and school of watch-making, for many decades Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

Panerai Watches

Panerai watches were started to be designed by Giovanni Panerai in 1860 in his watch workshop. Although the story of Panerai watches, which has a deep-rooted history, was deleted due to the flood disaster in 1966, the inscription “Orologeria Svizzera” – “Swiss Watchmaking” was found on the company signboard that was found later. Panerai, which first imported and sold famous branded watch parts, then started to offer its own designs. In the story of Panerai, celebrities, wealthy Florentines, the Italian Army, and the Italian royal family took the leading roles.

The Panerai Story Continues

The real face of success, Panerai continued its story with Richemont in 1997. The designs of Penarai watches, where tradition lives in its own story, are equipped with sharp lines. It is a brand that its fans will recognize wherever they see it, with its large case models, the overhead guard that distinguishes itself from the others at first glance, and its marvelous lines of design. Today, there are many celebrities who share the story of Panerai models with their large structures and ease of use thanks to the features they add to their military needs. Richemont and Panerai are so strong together! Panerai watches, which gain strength with Richemont’s continuation of the Panerai story, now reach their fans by producing their own watch movements.

Panerai is a Wonder of Italian Design!

Taking its art from Switzerland and its designs from Italy, Panerai dazzles with its unique models. It has characteristic features with case shapes and crown bridge. Using elegant mechanisms, Panerai offers innovative technologies. Mysterious and intriguing models were found in the journey of the story, which started with military watches only for the Italian navy, to luxury watches. In the current state of the story, Panerai models are among the most popular luxury watches.

Penarai is a watch brand preferred by many celebrities in the World with its usage functionality, traditional designs, and unique stance. You will be fascinated at first sight to Penarai models, which are based on change and development. How would you like to write your own story with Penarai watches? Penarai watch models are waiting for you at Entropia Club.

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